MarTech & SaaS · Marketing Attribution & Revenue Analytics

RevBase

A multi-tenant marketing attribution SaaS platform that connects website activity, advertising spend, CRM data, and conversions.

Client request

What the client needed.

The client needed a marketing intelligence product built from scratch. It had to track website visitors and campaign sources, connect leads and conversions to advertising activity, support multiple attribution models and reporting windows, synchronize Meta and Google data, connect CRMs and Zapier, and scale across independent customer accounts with large event volumes.

Our approach

What we did.

We delivered RevBase end to end: SaaS architecture, Laravel backend, React application, custom tracking infrastructure, attribution processing, background synchronization, third-party integrations, and analytics dashboards. The platform turns advertising, visitor, lead, and CRM data into one connected view of customer acquisition performance.

Delivered

Useful from day one.

Multi-tenant SaaS architecture
Custom JavaScript tracking pixel
Visitor, session, UTM, and conversion tracking
First-touch and last-touch attribution models
Configurable attribution windows from 1 to 90 days
Meta and Google advertising data integrations
HubSpot, Salesforce, Zapier, and webhook connectivity
Campaign, spend, lead-source, and conversion analytics
Historical advertising-data synchronization
React analytics dashboards and Laravel backend services

Technology

Built with.

SaaS architecture

Built as a scalable, multi-tenant analytics product.

RevBase was designed from the beginning to support independent customer accounts, isolated data, continuous imports, and high volumes of tracking and historical campaign events.

Product architecture, data models, and integration workflows
Laravel backend for business logic, APIs, tracking, and processing
React web application for analytics and platform administration
Multi-tenant structure for separate customer accounts and data
Database design for visitors, events, campaigns, leads, conversions, and attribution
Asynchronous background processing for imports and integrations

Tracking and attribution

Customer journeys connected to real conversion data.

A custom tracking pixel collects visitor activity and marketing context, while attribution logic joins those interactions to leads and conversions across configurable time periods.

Custom JavaScript tracking script for website activity
Visitor, session, landing-page, referral, and traffic-source tracking
UTM parameters and advertising-identifier capture
Conversion-event recording linked to historical interactions
First-touch and last-touch attribution logic
Configurable 1, 3, 7, 14, 30, 60, and 90-day attribution windows

Advertising and CRM integrations

Marketing data connected across the tools teams already use.

RevBase continuously imports advertising performance and connects incoming leads to attribution records through CRM, automation, API, and webhook integrations.

Meta campaign, spend, click, and impression synchronization
Google marketing-service integrations
Historical advertising-data imports and background updates
HubSpot attribution and lead-workflow connectivity
Salesforce lead and customer-data integration
Zapier lead intake, webhooks, and third-party API processing

Analytics and reporting

Advertising investment translated into business insight.

Interactive dashboards bring campaign performance, spend, lead sources, and attribution together so teams can evaluate marketing performance over time.

Campaign-level performance analytics
Conversion-attribution reporting by source and campaign
Advertising-spend analysis alongside leads and conversions
Lead-source and customer-acquisition reporting
Attribution-model and reporting-window comparison
Historical performance analysis in interactive React dashboards